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Counterfeiting poses significant risks to brand owners worldwide, impacting profits, reputation, and consumer safety. Experts from four jurisdictions discuss tailored anti-counterfeiting approaches, emphasizing IP registration, law enforcement collaboration, market monitoring, and consumer education as key pillars of…
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Global Experts Outline Effective Anti-Counterfeiting Strategies for Brand Owners Counterfeiting poses significant risks to brand owners worldwide, impacting profits, reputation, and consumer safety. Experts from four jurisdictions discuss tailored anti-counterfeiting approaches, emphasizing IP regis... Read the full IIPLA article: https://iipla.org/news/global-experts-outline-effective-anti-counterfeiting-strategies-for-brand-owners