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Intellectual property in consumer brands and company valuations: Implications for mergers Protected innovation (IP) resources can give a significant part of the worth of an organization and can essentially affect subsidizing, development and long haul strength of that organization as well as the actual mar... Read the full IIPLA article: https://iipla.org/news/intellectual-property-in-consumer-brands-and-company-valuations-implications-for-mergers