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Jay Lethal files trademark application for "Black Machismo" term. In the world of professional wrestling, trademarks play a vital role in building a wrestler's brand and protecting their unique personas. Recently, wrestling fans were intrigued to learn that Jay Lethal, a prominent f... Read the full IIPLA article: https://iipla.org/news/jay-lethal-files-trademark-application-for-black-machismo-term