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Tuesday, June 24, 2025

MINISO Bets Big on IP with New Experience Store

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Launched in June 2025, the 684-square-meter MINISO SPACE is the brand’s first high-end retail location in mainland China. The store aims to create an immersive shopping destination by integrating approximately 30 glob...
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MINISO Bets Big on IP with New Experience Store Launched in June 2025, the 684-square-meter MINISO SPACE is the brand’s first high-end retail location in mainland China. The store aims to create an immersive shopping destination by integrating approximately 30 glob... Read the full IIPLA article: https://iipla.org/news/miniso-luxury-ip-flagship-china

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