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According to a recent CICC report, toy‑based IP sales in China reached 7.6 billion yuan (US $1 billion) in 2024. The report forecasts a steady compound annual growth rate of 17.2 percent through 2029 . In contrast, th...
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China’s IP Titans: Ne Zha and Monkey King Spark a Cultural Boom According to a recent CICC report, toy‑based IP sales in China reached 7.6 billion yuan (US $1 billion) in 2024. The report forecasts a steady compound annual growth rate of 17.2 percent through 2029 . In contrast, th... Read the full IIPLA article: https://iipla.org/news/pop-mart-ne-zha-china-ip-growth