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In April 2026, Taylor Swift’s company, TAS Rights Management, filed groundbreaking trademark applications with the USPTO to protect her spoken voice and a distinctive visual image from her Eras Tour. These filings represent an unprecedented use of trademark law to address the challenges posed by AI-generated deepfakes…
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Taylor Swift Pioneers Trademark Protections for Voice and Image Amid AI Deepfake Concerns In April 2026, Taylor Swift’s company, TAS Rights Management, filed groundbreaking trademark applications with the USPTO to protect her spoken voice and a distinctive visual image from her Eras Tour. These filings repre... Read the full IIPLA article: https://iipla.org/news/taylor-swift-pioneers-trademark-protections-for-voice-and-image-amid-ai-deepfake-concerns