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Since the first federal trademark registration in 1870, American brands have leveraged trademark protection to build consumer trust and distinguish themselves in competitive markets. This article chronicles the histories of landmark trademarks including Ford, Campbell’s, GE, Hershey’s, Tiffany & Co., and others, highl…
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Tracing the Legacy of Iconic U.S. Trademarks from 1870 to Present Since the first federal trademark registration in 1870, American brands have leveraged trademark protection to build consumer trust and distinguish themselves in competitive markets. This article chronicles the historie... Read the full IIPLA article: https://iipla.org/news/tracing-the-legacy-of-iconic-u-s-trademarks-from-1870-to-present