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Virginia Company Prevails in Senior Home Trademark Suit Against Larger Firm The court's ruling in favor of the Virginia company was a testament to the significance of prior use and the strength of trademark rights. It recognized that the smaller company had established its trademark, "Senior... Read the full IIPLA article: https://iipla.org/news/virginia-company-prevails-in-senior-home-trademark-suit-against-larger-firm