CounterfeitingGlobal
AI's Dual Impact on Global Brand Protection: Challenges and Opportunities
As AI technologies evolve, brands face sophisticated counterfeiting threats while exploring AI-driven enforcement strategies
The rise of generative AI tools has transformed brand protection worldwide, enabling counterfeiters to produce vast quantities of convincing fake listings and imagery. Brands like Lush have confronted rapid proliferation of counterfeit storefronts and misused copyrighted content, revealing the limitations of tradition…