7th Circ. Mulls Army Motto's Protection In TM Retrial Bid

By Editorial Team

The Seventh Circuit Court of Appeals is deliberating on whether to grant a California-based T-shirt company a retrial in a trademark case involving the use of the phrase "This We'll Defend" on its products. The court seemed uncertain during the hearing on Thursday, questioning whether the phrase is too common to merit protection under federal or common law.

The case involves a trademark trial loss for the T-shirt company, which has been seeking relief from the court. The judges are considering the level of uniqueness and distinctiveness of the phrase in question to determine if it qualifies for trademark protection.

Legal experts are closely monitoring the proceedings as the outcome of this case could have implications for the protection of common phrases under trademark law. The court's decision will provide clarity on the extent of protection available for phrases that are widely used in various contexts.

Stay tuned for further updates on this developing legal matter as the Seventh Circuit continues to deliberate on the Army motto's protection in the trademark retrial bid.