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This shift reflects a broader empowerment within the industry, where creative professionals seek to retain ownership and greater control over how their work is marketed and monetized. This approach allows talents to m...
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Cannes Market Evolves: Talent-Driven IP and Theatrical Comeback Reshape Film Business This shift reflects a broader empowerment within the industry, where creative professionals seek to retain ownership and greater control over how their work is marketed and monetized. This approach allows talents to m... Read the full IIPLA article: https://iipla.org/news/cannes-market-talent-ip-theatrical-comeback