IMPS, the license holder for The Smurfs, renames itself Peyo Company and reveals an expanded IP strategy in Annecy

IMPS, the license holder for The Smurfs, renames itself Peyo Company and reveals an expanded IP strategy in Annecy IMPS, the company behind The Smurfs, has officially rebranded itself as Peyo Company. This change was announced at the Annecy International Animation Film Festival, a prominent event for animation enthusiasts and prof... Read the full IIPLA article: https://iipla.org/news/imps-the-license-holder-for-the-smurfs-renames-itself-peyo-company-and-reveals-an-expanded-ip-strategy-in-annecy