Social Media Co., Instacart Cut Deal To End 'Fizz' TM Suit

By Editorial Team

Social media platform Fizz Social Corp. has reached a deal to end its trademark infringement and anti-cybersquatting suit accusing Instacart Inc. and Partiful Co. of ripping off its "FIZZ" mark to launch a rival "Fizz" beverage-delivery app targeting the Gen Z demographic.

The settlement brings an end to the legal battle between Fizz Social Corp. and Instacart Inc., resolving the allegations of trademark infringement and anti-cybersquatting.

The agreement was reached after negotiations between the parties and is expected to result in the dismissal of the lawsuit filed by Fizz Social Corp. against Instacart Inc. and Partiful Co.

Details of the settlement agreement, including any financial terms or other conditions, have not been disclosed publicly.

The lawsuit, filed in the U.S. District Court for the Northern District of California, alleged that Instacart Inc. and Partiful Co. unlawfully used the "FIZZ" mark to promote their beverage-delivery app, targeting the same demographic as Fizz Social Corp.

Legal representation for Fizz Social Corp. was provided by the law firms Keker Van Nest & Peters, Kwun Bhansali, and Robins Kaplan.

Instacart Inc. was represented in the case by its legal team.

The resolution of this legal dispute marks the end of the litigation between the parties involved and allows them to move forward without the burden of ongoing court proceedings.